Post types explained

The Create menu offers five post types, each tuned to its content:

Text — a caption-only post, for platforms like X, Threads, LinkedIn and Bluesky.

Image — one or more images with a caption; multiple images become a carousel where the platform supports it.

Video — a single video with a caption, published natively per platform.

Mixed — combine images and videos in one post.

Story — full-screen vertical content that disappears after 24 hours on the platform.

You can also start from a template — see the Templates article.